Although they were initially meant to be used in the industry, nowadays Quick Responsive codes find their greatest application in the fields of marketing, abstract advertisement and mobile shopping. What they can carry as an information varies from plain text to URLs, Foursquare venues, Tweets and even send SMS commands. Add these to the fact that QR codes can be quickly and easily scanned by almost every contemporary mobile or smartphone and you will see why are they so attractive to everybody who has a product or a service to promote. QR codes can be a very useful tool in the advertisement industry due to many reasons but mostly because they are small, compact, make a particular product description much more concise and the access to it – much faster. Let’s take the Real Estate market. Imagine you are an owner of a real estate agency that lets apartments in London. Your clients are mostly aged 18-30, people who are always on the move and barely have any time to stop by your window and start reading brochures to compare different flats. But how to predispose those people to use your agency and actually find all the necessary information they need without standing in front of your window. Well QR codes would do a great job here. Encode the URL to the web page of the particular apartment in a QR code and place it on the ad. Thus your prospective clients will be able to scan the codes of the desired flats in a few seconds, save them and give them a look later, while commuting to work. Moreover on the web page, to which a particular Quick Responsive code would lead they might find not only a simple description, but pictures, testimonials from previous tenants and even a virtual tour through the apartments, which would make their choice much easier.   But although it sound great and like a piece of cake there are a few things in a QR advertising campaign which if not considered thoroughly might lead to results, far away from the desired. Firstly it is very important how do you engage your clients. Give them a reason to scan! Brand your code by putting your logo in it or just place a small interesting slogan. If you are targeting a particular group of people redesigning can be very helpful – make a beautiful and attractive QR that would wake the users’ curiosity, make a good first impression and stimulate them to scan. Take for example the campaign of the Scandinavian Airlines: “2 for 1 offer that takes 2 to see” or the one of Mercedes Benz: “the A-Class QR-Trophy”. Both of them turned...

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Everybody is familiar with the concept of a barcode is – a striped black and white picture that carries some small amount of information and is usually placed on a product. Ok but do you know what a QR Code is? Probably if you have a smartphone or a tablet, which is more than likeable these days. But to the main point – for those who don’t know, Quick Responsive codes are 2-dimensional matrix codes that are able to carry impressive quantities of data (more technical details) and that are said to be the next revolutionary “big” thing that would change the way we, the average users, live, think and interact with each other .   Quick Responsive – a name deserved without any doubt, as a scanned QR code grants the user with instantaneous access to the encoded information, be it: contact details – phone number, email, meCard; any kind of URLs (it is very important for the URL to lead to a mobile-optimized website, but there will be an article specifically on this matter); geo-location coordinates and information and many other. You can encode basically anything, provided that the end QR code does not become too dense or too big and is still readable – after all not every device is equipped with  8MP camera like the iPhone5. Why QRs are revolutionary and why now? Because when they were developed by Denso Wave in 1994 the main purpose of the Quick Responsive codes was to provide information for the moving car parts they were stuck to on the fast assembly lines. Nearly 20 years later the setting has changed dramatically. QR Codes are primarily meant to be scanned by a mobile device with a camera and nowadays nearly 80% of the world’s population is estimated to be in possession of such mobile devices. The fact that almost all of these devices have internet connection through Wi-Fi or 3G transforms then into potential QR scanners. Bingo! All that’s left is to download and install a QR reading app, if your phone/tabled doesn’t already have one by default which is the case with some Nokia mobiles, BlackBerrys and almost all Japanese brand phones.   Despite the fact that experts like Matt Swain and Jim Hamilton claim that the usage of QR codes in their motherland are slowly starting to be replaced with fast mobile keyword searches, it is still there, in Japan where Quick Responsive codes are adopted widely. It is very hard to turn your eyes in Tokyo without spotting one – billboards, posters, train and subway stations, windows of shops, street pillars, restaurant menus. And although QRs have been in moderately wide use in Japan, other Asian countries and Europe for...

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If you are an Apple shareholder then this will be good news for you. Apple have revealed their 2013 Q1 revenue results and these results include the sales trough the Holiday season. In this quarter Apple launched the iPhone 5, the iPad mini and the iPad 4G, new Macs…a little bit of everything actually. Here are the statistics Because of all those releases and the “Tis the season spirit” Apple reported a record for Q1 2013. The tech giant sold over 47 million iPhones, 4 million Macs, 22 million iPads and 12 million iPods! In comparison to last year, when Apple sold a little bit over 37 million iPhones, 5 million Macs, 15 million iPads and 15.4 million iPods. And Apple were proud to announce that the Q1 2013 expected revenue of $52 billion has been passed and the revenue reached $54.5 billion. This means then have a profit of about $13 billion and $13.8 per share. According to Apple, the Gross margin was 38.6% in Q1 2012 compared to this years Q1 which is 44.7%. Apple’s official press release: Apple today announced financial results for its 13-week fiscal 2013 first quarter ended December 29, 2012. The Company posted record quarterly revenue of $54.5 billion and record quarterly net profit of $13.1 billion, or $13.81 per diluted share. These results compare to revenue of $46.3 billion and net profit of $13.1 billion, or $13.87 per diluted share, in the 14-week year-ago quarter. Gross margin was 38.6 percent compared to 44.7 percent in the year-ago quarter. International sales accounted for 61 percent of the quarter’s revenue. Average weekly revenue was $4.2 billion in the quarter compared to $3.3 billion in the year-ago quarter. The Company sold a record 47.8 million iPhones in the quarter, compared to 37 million in the year-ago quarter. Apple also sold a record 22.9 million iPads during the quarter, compared to 15.4 million in the year-ago quarter. The Company sold 4.1 million Macs, compared to 5.2 million in the year-ago quarter. Apple sold 12.7 million iPods in the quarter, compared to 15.4 million in the year-ago quarter. Apple’s Board of Directors has declared a cash dividend of $2.65 per share of the Company’s common stock. The dividend is payable on February 14, 2013, to shareholders of record as of the close of business on February 11, 2013. CEO Tim Cook: “We’re thrilled with record revenue of over $54 billion and sales of over 75 million iOS devices in a single quarter, we’re very confident in our product pipeline as we continue to focus on innovation and making the best products in the world.” CFO Peter Oppenheimer: “We’re pleased to have generated over $23 billion in cash...

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Greetings to all Mobilio app users! We’ve had reports about some issues with SEOggestor not working properly and not showing results from Amazon.com and we are glad to announce that a new version has been released in the Apple app store which contains a fix for that. Apparently Amazon have made some changes in their URLs and the site in all and SEOggestor has stopped giving information from it. The culprit was that the app was searching for results using the old URLs which were obsolete! Now the app is updated and fixed and can bring you all the SEO goodness you were used to! And you’ve forgotten or do not know what SEOggestor does, then i will explain: SEOggestor is a very useful app if you want to optimize your site for the search engines. Basically the app saves you A LOT of time searching for keywords and key-phrases that pop up first before you’ve finished writing in the search boxes, the auto-complete phrase/sentence option of all search engines. That means that you just need to type a word or phrase in the field and the application will automatically give you all the auto-complete results from all the search giants, allowing you to use them in your site, thus greatly improving the chances that your site will be on the first page and on one of the top result positions if someone searches with that key word or phrase! SEOggestor displays results from the following: Google; Bing; Yahoo; Youtube; Amazon; Yandex; Download now SEOggestor for OSX from the Mac AppStore. For more detailed information visit the product’s page for one of the respected operating systems of your choosing: iOS OSX Android Thank you and have a nice day!  ...

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If you are using SEOAuditor on your MAC, we have some good news! SEOAuditor is now available for the iPhone and iPad. If you are not familiar with this app, then you’ve been missing on a great application that helps you stay in touch with all of your site’s ranks, ratings and positions. This also applies for different sites you visit. Like if you love Facebook you can go there, start SEOAuditor and see how well the site is rated, it’s online rank and many more options like tweets, likes and pluses. That way you can stay in touch with your site and add new and better content if the position or/and rank drops. In short, to be more SEO aware. In short the application displays the following, after you’ve given the URL of the page that you want scanned and you’ve hit the “GO!” button of course: Google Page Rank; Alexa Ranking; Domain Authority and Page Authority from SEOMoz Facebook Likes counter; Twitter counter; Google plus “+” Each one of these metrics is highly respected and will never lie about ranks and ratings! So, we hope you’ll like this new addition because now you can monitor your site on the go without constantly worrying about it. And as always, SEOAuditor is absolutely FREE! Read more about SEOAuditor here. If you are interested in our SEO tools downloda them now from the Mac AppStore. iOS version product...

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If you own a site and you’ve waited for a long time for the search engines to recognize it as a part of the internet, if you are a SEO optimizer and you have a lot of work do, you use the internet for business or just have a fun site you wish to share, this application will definitely help you. SEOPingler SEOPingler is a new application that will certainly take you less time when you ping search engines, reducing the time from hours, days, weeks, years to just a few seconds! We all know that search engines do not send their bots right away, they take their precious time and your site will not be completely recognized as a part of the internet and as a part of the SE’s result pages, unless they come crawling and if you are indeed one of the listed above, your site needs to be in the first pages and hunting for a spot in the top spots on the first page is your goal. Getting in those top spots will not be easy but having SEOPingler will help you fight trough the first and last stages of SEO, or to be exact – when the site is ready for the beta introduction to the public and when it is completed with all of it’s pages and the content in it is uploaded and every time the content is updated. And the best reason for getting this app is the backlinking possibilities. Which mean when you use the app on your page, the app will read all of the backlinks you’ve placed on that page and will even visit the the linked site or if you have backlinks from other sites you can do the same. If you didn’t understand it, then that means you can ping a page on a different site with a link to your site and the search engines will scan and visit your site as well! So you can get more traffic and better rating in the SEs by visiting sites with backlinks to you! The same can be done to help sites you like by adding a link to their site in your blog and then pinging it for instance. How does it work The app uses XML – RPC push mechanism Which sends a signal to ping servers that create a list of sites or blogs and notify the SEs that the content has been updated and it needs to be crawled. Then the search bots do their job and prest-o change-o your site has been rated and placed in the search engine’s result pages. This is also a great way to increase your rating...

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